The Youth Impact Foundation

I had the pleasure of facilitating over 300 programs in my time here - with almost a quarter of those spent on the road. I learnt invaluable lessons on facilitation techniques, event management, and person-to-person sales in this role.

When the lockdowns came along, we faced the harsh reality of 100% of clients cancelling bookings with us. With no future clients and a newly scaled facilitation team, we were staring down the barrel of losing the business. As all good startups do, we rallied and built an online learning academy for students, complete with API powered dashboards for teachers, an e-commerce add-on module for parents, and hundreds of hours of facilitated interactive content that enabled students and teachers to asynchronously work on their leadership skills. I was fortunate to lead this project during this time.

After completing the digital project, I became our head of marketing in a time when many youth-based charities were left stranded. As a team with robust operational knowledge, we began scouting and acquiring businesses adjacent to us with the goal of building a charity with a single spine and many limbs. This meant rebuilding brands, onboarding new social channels, creating social rollout strategies, and synchronising CRM systems across companies.

Around the time I departed this charity, we were in the early stages of officially reincorporating to The Youth Impact Foundation and, as such, I spent a lot of my time thinking about how these systems could be built to scale across brands without the brands seeming too uniform with each other.