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AirSeed

UX Design
Graphic Design

Design work for one of Australia's fastest growing ecosystem restoration companies.

Key Milestones

A quick glimpse at the moments i was a part of

I feel incredibly lucky to have contributed to some awesome teams and projects.
Here's the highlight reel for this one.

If you scroll down below this, you'll see the backstory on this role/project too.

Designing the Carbon Assessment Tool

Alongside their team, we sat down and explore the finer details of how a landholder might interact with a carbon assessment calculator. This resulted in a live deployment currently available on their website.

Designing pullup banners and mongolian flyers

With an invite from the Mongolian government, AirSeed found themselves packing and ready to board a plan in 48 hours to present their tech in a room of global landholders. In collaboration with their team, we speedran designs for pullup banners and flyers that read in both english and Mongolian cyrillic. It was a hit and landed them clients offshore.

Creating a user interface for land restoration reporting

As part of the transition to a software-first business, AirSeed used their robust data models to create real-time reporting on their landholders' restoration projects. Together, we designed the user interface for how that data would be presented and how they'd interact with it.

Advertising carbon revenue to rural landholders

Primex, one of Australia's largest agricultural shows, is host to many service providers who are trying to add value to landholders' lives. This year, AirSeed held the top ad slot in their annual event flyer and we worked on a graphic that made a $100 bill out of trees to display the revenue opportunity from precision farming.

Let's fly through this one

I'll try keep it brief.

AirSeed, a company most commonly known for activating precision agriculture and regeneration with drone technology, found themselves looking to soft rebrand as they skew away from drones as a primary market tool. To do this, they deployed a software tool for tracking the progress of restoration projects and built a live portal for getting rough estimates on your land's carbon credit value based on geolocation. I helped design the wireframes and ads to make this transition.